FOR IMMEDIATE RELEASE
Contact: Max Gutnik or Greg Laney
Phone: (310) 915-1000
Fax: (310) 915-7420
Email: Press
Apogee appoints Arbiter Group plc to distribute
in UK and Ireland
Santa Monica, CA, May 14, 2002
— Apogee
Electronics Corporation, the internationally-recognized manufacturer
of digital audio equipment based in Santa Monica, California, has appointed
Hendon, UK-based Arbiter Group plc to distribute Apogee's expanding
line of digital audio conversion systems and accessories in the United
Kingdom and the Republic of Ireland.
"Arbiter Group is the largest distributor
of music and audio equipment in Europe,” said Apogee's co-founder
and CEO, Betty Bennett, at the signing of the distribution agreement
last week, "and they have a very strong professional audio division,"
she went on. "The British market is a sophisticated and knowledgeable
one, and it's important that our distributor fully understands the products
and can help dealers recognize Apogee's unique benefits," she said.
"We are confident that Arbiter will be strong partner in this area
and will significantly strengthen our position in the UK and Ireland.
In addition, Arbiter already handles Steinberg, which is particularly
appropriate in view of our strong collaboration with Steinberg on the
NativeTools package." NativeTools combines Apogee high-resolution
A/D and D/A converters with Steinberg’s Nuendo software to create
a complete solution in one box.
Since its founding in 1985, Apogee Electronics
has become known as the leading manufacturer of digital audio conversion
systems. Today's Apogee products, such as the AD-16 and DA-16 16-channel,
24/96 converters, the Trak2 2-channel 96 kHz system with mic pre/DI,
and the portable Mini-Me, set the standard for digital audio quality,
versatility and performance.
